Professional Working Experience
- Since 10/2023: Otto-von-Guericke-University Magdeburg, Faculty of Economics and Management, Magdeburg: Full Professor Marketing
- 03/2021 ‐ 09/2023: Chemnitz University of Technology, Faculty of Economics and Business Administration, Chemnitz: Full Professor Marketing and Retail
- Since 08/2017: Lichters Markt‐ & Meinungsforschung, Ilsenburg (Harz): Company Owner
- 09/2016 ‐ 02/2021: Otto‐von‐Guericke‐University Magdeburg, Faculty of Economics and Management, Magdeburg: Asst. Professor Consumer Behavior
- 09/2015 ‐ 08/2016: Hochschule Harz, Fachbereich Wirtschaftswissenschaften, Wernigerode: Visiting Professor Business Psychology (in particular Consumer Psychology & Market Research)
- 08/2015 ‐ 08/2016: isi GmbH, Göttingen: Senior Manager
- 09/2012 ‐ 08/2015: Otto‐von‐Guericke‐Universität Magdeburg, Lehrstuhl für empirische Wirtschaftsforschung, Magdeburg: Research Associate (Ph.D., then post‐doc)
- 09/2012 ‐ 07/2015: Management Tools Research AG, Beckenried (CH): Scientific Consultant
- 04/2013 ‐ 07/2014: Hochschule Harz, Fachbereich Wirtschaftswissenschaften, Wernigerode: Lecturer for Data Analysis, Market Research / Conjoint‐Analysis, Practical projects
- 02/2011 ‐ 08/2012: Institut für Sensorikforschung und Innovationsberatung (isi GmbH & Co. KG), Göttingen: Project Manager
- 01/2012 ‐ 03/2012: Verwaltungs‐ und Wirtschafts-Akademie und Berufsakademie, Göttingen: Lecturer for Marketing Research
- 06/2009 ‐ 01/2011: Management Tools AG, Zürich / Beckenried (CH): Business Data Analyst & Freelance Market Research
- 09/2000 ‐ 07/2001: Katasteramt Wernigerode, Wernigerode: Surveying Technician