New article published in the Journal of Services Marketing
Sören Köcher, together with Jana Grothaus (TU Dortmund University), Sarah Köcher (CAU Kiel), and Stefan Dieterle (Witten/Herdecke University), has published an article entitled "#infertility: how patients can benefit from the public discussion of conversational taboos on social media" in the Journal of Services Marketing.
Using the example of the topic "Unfulfilled wish for a child and infertility", the authors investigate the benefits and potentials of the public discussion of taboo topics on social media for individuals affected by the taboo and uncover ways in which public discussions can contribute to the de-tabooing of the subject.
The Journal of Services Marketing is one of the leading journals in the field of services research.
You can access the article here: https://www.emerald.com/insight/content/doi/10.1108/JSM-05-2022-0160/full/html