Otto-von-Guericke-Universität Magdeburg

 
 
 
 
 
 
 
 

Marketing Performance Management (41058/alt: 20952)

The objective of this course is to define and explain the fundamental aspects of marketing performance management with special emphasis on marketing controlling.

After successful completion of this course students will

Lecturers

Jun.-Prof. Dr. Marcel Lichters
M. Sc. Mandy Pick
M. Sc. Victor Schliwa

Contents
References
Sarstedt_ Mooi_(2014) Sarstedt, M.; Mooi, E. (2014)
A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics. 2 Auflage, Berlin: Springer Berlin.
  Armstrong, G.; Kotler, P. (2014)
Marketing - An Introduction. 12th edition, Pearson/Prentice Hall: Boston et al.

 

Credits

Students who already passed the lecture „Marketingkonzepte and -strategien (20009)“ or „Marketingstrategien and Kontrolle (20074)“ cannot score a grade in „Marketing Performance Management“! Find further information here: LSF or in the program handbook ("Modulhandbuch").

Event Details

Lecture

Lecturer Time   Room
Jun.-Prof. Lichters Monday 03:00 pm - 05:00 pm G22A-H2

Tutorial

Lecturer Time   Room

M. Sc. Victor Schliwa

M. Sc. Mandy Pick

Thursday 05:00 pm - 07:00 pm G22A-H2
Documents

Here you will find all necessary documents.

Letzte Änderung: 18.10.2017 - Ansprechpartner: Webmaster
 
 
 
 
Contact person

Questions to:

Victor Schliwa
Mail

MC-Trainer