Otto-von-Guericke-Universität Magdeburg

 
 
 
 
 
 
 
 

Seminar: Recent Issues in Marketing Research (21926)

Lecturer

Prof. Dr. Marko Sarstedt
M. Sc. Kati Barth
M. Sc. Frauke Kühn
M. Sc. Doreen Neubert
M. Sc. Mandy Pick
M. Sc. Victor Schliwa

References
Hammann_Erichson_(2000)_Marktforschung Hammann, P.; Erichson, B. (2000)
Marktforschung. 4. Auflage, Stuttgart: Lucius & Lucius.
Sarstedt_ Mooi_(2014) Sarstedt, M.; Mooi, E. (2014)
A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics. 2 Auflage, Berlin: Springer Berlin.
Brief Schedule

 

KW Datum  
39 25.09.2017
  until 12:00 a.m.
Application deadline
39 until
25.09.2017
Chair: all successful applicants are notifies
41 12.10.2017
15:00 (s.t.)
G05-122
Kick-Off Meeting
50 until
14.12.2017
Deadline for paper submission
51 19.12.2017
09:00-15:00 (s.t.)
G02-210
Paper presentation
Please find the complete schedule here.

 

Topics

 Please find all topics here.

Application process

You can apply for this master seminar until 25.09.2017 (12.00 a.m.). Please use the application form.

Documents

Application form

Detailed time schedule

Guideline for academic writing*

(* These documents are protected with a password which will be announced in the first lecture.)

Letzte Änderung: 01.03.2018 - Contact Person: Webmaster
 
 
 
 
Contact person

Questions to:

Frauke Kühn
Mail