Otto-von-Guericke-Universität Magdeburg


Seminar: Recent Issues in Marketing Research (21926)


Prof. Dr. Marko Sarstedt
M. Sc. Michael Canty
M. Sc. Martina Schöniger
M. Sc. Susanne Adler

Hammann_Erichson_(2000)_Marktforschung Hammann, P.; Erichson, B. (2000)
Marktforschung. 4. Auflage, Stuttgart: Lucius & Lucius.
A Concise Guide Sarstedt, M.; Mooi, E. (2019)
A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics. Third Edition, Berlin: Springer Berlin.
Brief Schedule
KW Datum  
37 11.09.2018 Topics made available via chair of marketing website
38 21.09.2018
until noon
Application deadline

11:00 am - 01:00 pm G22A-216

Kick-Off Meeting (afterwards: consultation with topic supervisor)

50 12.12.2018
until 11:45 am

Deadline for paper submission. Drop off at the secretariat (Ms. Hummelt; G22A-313)

51 19.12.2018
09:00 am - 03:30 pm

Paper presentation
G22A - 217

Check the detailed time schedule at the end of this page for further information regarding this seminar.


 Please find all topics here.

Application process

You can apply for this master seminar until Friday, 21.09.2018, noon. Please use the application form.


Application form

Detailed time schedule

Guideline for academic writing*

(* These documents are protected with a password which will be announced in the first lecture.)

Letzte Änderung: 06.11.2018 - Contact Person: Webmaster
Contact person

Questions to:

Frauke Kühn