Otto-von-Guericke-Universität Magdeburg

 
 
 
 
 
 
 
 

Publications

Selection:
Year of Publication - 2018
 

Articles in Refereed Journals:

  • Ali, F.; Rasoolimanesh, S. M.; Sarstedt, M.; Ringle, C. M.; Ryu, K. (2018). “An Assessment of the Use of Partial Least Squares Structural Equation Modeling (PLS-SEM) in Hospitality Research.” International Journal of Contemporary Hospitality Management, forthcoming.
  • Sarstedt, M.; Schütz, T. (2018). “Customer Research: Time for Second Thoughts.” The Marketing Review, forthcoming.

 

Books:

  • Sarstedt, M. (2018). Optimiertes Babymanagement - Den Elternalltag mit betriebswirtschaftlichen Methoden perfektionieren, 2nd edition, Wiesbaden: Springer Gabler.

  • Mooi, E. A.; Sarstedt, M.; Mooi-Reci, I. (2018). Market Research. The Process, Data, and Methods Using Stata, Berlin et al.: Springer.

 
Year of Publication - 2017
 

Articles in Refereed Journals:

  • Rigdon, Edward E.; Marko Sarstedt und Christian M. Ringle (2017)
    “On Comparing Results from CB-SEM and PLS-SEM: Five Perspectives and Five Recommendations.” Marketing ZFP – Journal of Research and Management, forthcoming.
  • Hair, J.F.; Hult, T.T.M.; Ringle, C.M.; Sarstedt, M.; Thiele, K.O. (2017)
    "Mirror, mirror on the wall: a comparative evaluation of composite-based structural equation modeling methods." Journal of the Academy of Marketing Science, 1-17, forthcoming.
  • Hair, J. F.; Matthews, L. M.; Matthews, R. L.; Sarstedt, M. (2017). “PLS-SEM or CB-SEM: Updated Guidelines on Which Method to Use.” International Journal of Multivariate Data Analysis, forthcoming.
  • Lichters, M.; Bengart, P.; Sarstedt, M.; Vogt, B. (2017)
    “What Really Matters in Attraction Effect Research: When Choices Have Economic Consequences.” Marketing Letters, 28(1), 127-138.
  • Sarstedt, M.; Neubert, D.; Barth, K. (2017)
    "The IKEA Effect. A Conceptual Replication." Journal of Marketing Behavior, 2(4), 307-312.
 

Articles in Refereed Proceedings:

  • Lichters, M.; Möslein, R.; Sarstedt, M.; Scharf, A. (2017).
    “Comparing Lab, Virtual, and Field Environments in Sensory Product Acceptance Testing: An Abstract.” 2017 AMS Annual Conference, May 2017, Coronado (CA), United States.
  • Sharma, P. N.; Shmueli, G.; Sarstedt, M.; Danks, N.; Ray, S. (2017). “Prediction-oriented model selection in PLS path modeling.” 9th International Conference on PLS and Related Methods (PLS’17), June 2017; Macau (China).
 

Books:

  • Hair, J. F.; Sarstedt, M.; Ringle, C. M.; Gudergan, S. P. (2017). Advanced Issues in Partial Least Squares Structural Equation Modeling (PLS-SEM), Thousand Oaks: Sage.
  • Hair, J. F.; Hult, T.; Ringle, C. M.; Sarstedt, M.; Richter; Hauff (2017). Partial Least Squares Strukturgleichungs-Modellierung (PLS-SEM). Eine anwendungsorientierte Einführung. München: Vahlen. Link
 

Articles in Edited Volumes:

  • Sarstedt, M.; Ringle, C. M.; Hair, J. F. (2017). “Partial Least Squares Structural Equation Modeling.” In: C. Homburg; M. Klarmann; A. Vomberg (Eds.): Handbook of Market Research, Berlin et al.: Springer.
  • Sarstedt, M.; Ringle, C. M.; Hair, J. F. (2017). “Treating Unobserved Heterogeneity in PLS-SEM: A Multi-mmethod Approach.” In: H. Lathan; R. Noonan (Eds.): Partial Least Squares Path Modeling. Basic Concepts, Methodological Issues and Applications, Berlin et al.: Springer.
 
Year of Publication - 2016
 

Articles in Refereed Journals:

  • Ali, M.; Seny Kan, K. A.; Sarstedt, M. (2016)
    "Direct and Configurational Paths of Absorptive Capacity and Organizational Innovation to Successful Organizational Performance." Journal of Business Research, 69(11), 5317-5323.
  • Hair, J. F.; Barth, K., Neubert, D.; Sarstedt, M. (2016)
    "Examining the Role of Psychological Ownership and Feedback in Customer Empowerment Strategies." Journal of Creating Value, 2(2), 194-210.
  • Hair, J. F.; Sarstedt, M.; Matthews, L.; Ringle, C. M. (2016)
    “Identifying and Treating Unobserved Heterogeneity with FIMIX-PLS: Part I – Method.“ European Business Review, 28(1), 63-76.
  • Henseler, J.; Ringle, C. M.; Sarstedt, M. (2016)
    “Testing Measurement Invariance of Composites Using Partial Least Squares.” International Marketing Review, 33(3), 405-431.
  • Lichters, M.; Brunnlieb, C.; Nave, G.; Sarstedt, M.; Vogt, B. (2016)
    “The Influence of Serotonin Deficiency on Choice Deferral and the Compromise Effect.” Journal of Marketing Research, 53(2), 183-198. Link
  • Lichters, M.; Müller, H.; Sarstedt, M.; Vogt, B. (2016)
    “How Durable are Compromise Effects?.” Journal of Business Research, 69(10), 4056-4064.
  • Matthews, L.; Sarstedt, M.; Hair, J. F.; Ringle, C. M. (2016)
    “Identifying and Treating Unobserved Heterogeneity with FIMIX-PLS: Part II – A Case Study.“ European Business Review, 28(2), 208-224.
  • Ringle, C. M.; Sarstedt, M. (2016)
    “Gain More Insight from Your PLS-SEM Results: The Importance-Performance Map Analysis.“ Industrial Management & Data Systems, 116(9), 1865-1886.
  • Salzberger, T.; Sarstedt, M.; Diamantopoulos, A. (2016)
    "Measurement in the Social Sciences: Where C-OAR-SE Delivers and Where It Does Not." European Journal of Marketing, 50(11), 1942-1952.
  • Sarstedt, M.; Diamantopoulos, A.; Salzberger, T. (2016)
    “Should We Use Single Items? Better Not.“ Journal of Business Research, 69(8), 3199-3203.
  • Sarstedt, M.; Diamantopoulos, A.; Salzberger, T.; Baumgartner, P. (2016)
    “Selecting Single Items to Measure Doubly-Concrete Constructs: A Cautionary Tale.“ Journal of Business Research, 69(8), 3159-3167.
  • Sarstedt, M.; Hair, J. F.; Ringle, C. M.; Thiele, K. O.; Gudergan, S. P. (2016)
    “Estimation Issues with PLS and CBSEM: Where the Bias Lies!“ Journal of Business Research, 69(10), 3998-4010.
  • Sarstedt, M.; Ringle, C. M.; Gudergan, S. P. (2016)
    “Guidelines for Treating Unobserved Heterogeneity in Tourism Research: A Comment on Marques and Reis (2015).“ Annals of Tourism Research, 57, 279-284.
  • Schlägel, C.; Sarstedt, M. (2016)
    "Assessing the Measurement Invariance of the Four-dimensional Cultural Intelligence Scale Across Countries: A composite model approach." European Management Journal, 34(6), 633-649.
  • Schlittgen, R.; Ringle, C.M.; Sarstedt, M.; Becker, J. (2016)
    “Segmentation of PLS Path Models by Iterative Reweighted Regressions” Journal of Business Research, 69(10), 4583-4592.
 

Books:

  • Hair, J. F.; Hult, T.; Ringle, C. M.; Sarstedt, M. (2016)
    A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM), 2nd edition, Thousand Oaks: Sage.

  • Hair, J. F.; Hult, T.; Ringle, C. M.; Sarstedt, M.; 湯家偉 (2016). 結構方程模式:偏最小平方法
    PLS-SEM, 高教出版: Shanghai.

 

Articles in not Refereed Journals:

  • Schütz, T.; Sarstedt, M. (2016)
    "Moderne empirische (Nicht-) Kundenforschung: Plädoyer für einen Schritt zurück - Teil 1" WiSt - Wissenschaftliches Studium, Ed.: Berthold, N.; Lingenfelder, M.; Issue 4/2016; C.H. Beck and Vahlen, Munic, Frankfurt a. M., 188 - 193.
  • Schütz, T.; Sarstedt, M. (2016)
    "Moderne empirische (Nicht-) Kundenforschung: Plädoyer für einen Schritt zurück - Teil 2" WiSt - Wissenschaftliches Studium, Ed.: Berthold, N.; Lingenfelder, M.; Issue 5/2016; C.H.Beck and Vahlen, Munic, Frankfurt a. M., 224 - 228.
 
Year of Publication - 2015
 

Articles in Refereed Journals 

  • Becker, J.-M.; Ringle, C. M.; Sarstedt, M.; Völckner, F. (2015)
    “How Collinearity Affects Mixture Regression Results.“ Marketing Letters,  26(4), 643-659. Link
  • Henseler, J.; Ringle, C. M.; Sarstedt, M. (2015)
    “A New Criterion for Assessing Discriminant Validity in Variance-based Structural Equation Modeling.” Journal of the Academy of Marketing Science, 43 (1), 115-135. Link
  • Jussila, I.; Tarkiainen, A.; Sarstedt, M.; Hair, J. F. (2015)
    “Individual Psychological Ownership: Concepts, Evidence, and Implications for Marketing Research.” Journal of Marketing Theory & Practice, 23 (2), 121-139. Link
    With a comment of John Hulland, Scott Thompson and Keith Smith.
  • Lichters, M.; Sarstedt, M.; Vogt, B. (2015)
    “On the Practical Relevance of the Attraction Effect: A Cautionary Note and Guidelines for Context Effect Experiments.” AMS Review, 5 (1-2), 1-19. Link
 

Articles in Refereed Proceedings:

  • Winkler, T. J.; Sarstedt, M.; Keil, M.; Rost, P. (2015)
    "Selfsurvey.org: A Platform for Prediction - Based Benchmarking and Feedback - Enabled Survey Research", Proceedings of the European Conference on Information Systems (ECIS), Münster, Germany.
 

Books:

  • Hair, J. F.; Hult, T.; Ringle, C. M.; Sarstedt, M.; 김장현; 심경환; 이철성 (2015).
    PLS구조모델의 이해 – BASIC, PNC: Seoul.
  • Sarstedt, M. (2015)
    Optimiertes Babymanagement - Den Elternalltag mit betriebswirtschaftlichen Methoden perfektionieren, Springer Gabler. Link
 

Special Edition Editorships:

  • Jussila, I.; Tarkiainen, A.; Sarstedt, M.; Hair, J. F. (2015)
    "Psychological Ownership: A Concept of Value to the Marketing Field?!" Journal of Marketing Theory & Practice, 23 (2). Link
 

Articles in not Refereed Journals:

  • Schütz, T.; Sarstedt, M. (2016)
    "Moderne empirische (Nicht-) Kundenforschung: Plädoyer für einen Schritt zurück - Teil 1" WiSt - Wissenschaftliches Studium, Ed.: Berthold, N.; Lingenfelder, M.; Issue 4/2016; C.H. Beck and Vahlen, Munic, Frankfurt a. M., 188 - 193.
  • Schütz, T.; Sarstedt, M. (2016)
    "Moderne empirische (Nicht-) Kundenforschung: Plädoyer für einen Schritt zurück - Teil 2" WiSt - Wissenschaftliches Studium, Ed.: Berthold, N.; Lingenfelder, M.; Issue 5/2016; C.H.Beck and Vahlen, Munic, Frankfurt a. M., 224 - 228.
 
Year of Publication - 2014
 

Articles in Refereed Journals:

  • Fiedler, M.; Sarstedt, M. (2014)
    “Influence of Community Design on User Behaviors in Online Communities.” Journal of Business Research, 67 (11), 2258-2268. Link
  • Hair, J. F.; Sarstedt, M. (2014)
    “Innovative and established research methods in family business: description, illustration and application guidelines.” Journal of Family Business Strategy, 5 (1), 1-3. Link
  • Hair, J. F.; Sarstedt, M.; Hopkins, L.; Kuppelwieser, V. (2014)
    “Partial Least Squares Structural Equation Modeling (PLS-SEM): An Emerging Tool in Business Research.“ European Business Review, 26 (2), 106-121. awarded as the Outstanding Paper (freely available to all for 1 year)
  • Henseler, J.; Dijkstra, T. K.; Sarstedt, M.; Ringle, C. M.; Diamantopoulos, A.; Straub, D. W.; Ketchen, D. J.; Hair, J. F.; Hult, G. T. M.; Calantone, R. J. (2014)
    “Common Beliefs and Reality about Partial Least Squares: Comments on Rönkkö & Evermann (2013).“ Organizational Research Methods, 17 (2), 182-209. PDF Blog entry
  • Kuppelwieser, V.; Sarstedt, M. (2014)
    “Applying the Future Time Perspective Scale to Advertising Research.“ International Journal of Advertising, 33 (1), 113-136.
  • Kuppelwieser, V.; Sarstedt, M. (2014)
    “Exploring the Influence of Customers' Time Horizon Perspectives on the Satisfaction-Loyalty Link.” Journal of Business Research, 67 (12), 2620-2627.
  • Kuppelwieser, V.; Sarstedt, M.; Tuzovic, S. (2014)
    “The Role of Context and Motivation Variables in Mobile Commerce Usage - A Further Perspective on Chong (2013).“ Technological Forecasting & Social Change, 88, 156-161.
  • Müller, H.; Schliwa, V.; Lehmann, S. (2014)
    “New Experimental Evidence for Asymmetric Dominance Effects in Choices on Prizes in Competitions.“ International Journal of Research in Marketing, 31 (4), 457-460. Link
  • Ringle, C. M.; Sarstedt, M.; Schlittgen, R. (2014)
    “Genetic algorithm segmentation in partial least squares structural equation modeling.“ OR Spectrum, 36 (1), 251-276.
  • Sarstedt, M.; Ringle, C. M.; Hair, J. F. (2014)
    “PLS-SEM: Looking back and moving forward.“ Long Range Planning, 47 (3), 132-137.
  • Sarstedt, M.; Ringle, C. M.; Henseler, J.; Hair, J. F. (2014)
    “On the Emancipation of PLS-SEM: A Commentary on Rigdon (2012).“ Long Range Planning, 47 (3), 154-160.
  • Sarstedt, M.; Ringle, C. M.; Raithel, S.; Gudergan, S. P. (2014)
    “In Pursuit of Understanding What Drives Fan Satisfaction.“ Journal of Leisure Research, 46 (4), 419-447.
  • Sarstedt, M.; Ringle, C. M.; Smith, D.; Reams, R.; Hair, J. F. (2014)
    “Partial Least Squares Structural Equation Modeling (PLS-SEM): A Useful Tool for Family Business Researchers.“ Journal of Family Business Strategy, 5 (1), 105-115.
  • Schloderer, M. P.; Sarstedt, M.; Ringle, C. M. (2014)
    “The Relevance of Reputation in the Nonprofit Sector. The Moderating Effect of Potential Donors’ Characteristics.“ International Journal of Nonprofit and Voluntary Sector Marketing, 19 (2), 110-126.
  • Wilson, S. R.; Whitmoyer, J. G.; Pieper, T. M.; Astrachan, J. H.; Hair, J. F.; Sarstedt, M. (2014)
    “Method Trends and Method Needs: Examining Methods Needed for Accelerating the Field.” Journal of Family Business Strategy, 5 (1), 4-14.
 

Articles in Refereed Proceedings:

  • Lehmann, S.; Müller, H. (2014)
    How replication studies confirm established priming effects - and create new ones: Evidence on the robustness of the "Time vs. money effect" in real choice experiments, 17th AMS World Marketing Congress (WMC), August 2014, Lima.
  • Neubert, D.; Zeller, K.; Sarstedt, M. (2014)
    Examining the Role of Psychological Ownership and Feedback in Customer Empowerment Strategies , 2014 AMS Annual Conference, May 2014, Indianapolis, IN.
 

Books:

  • Hair, J. F.; Hult, T.; Ringle, C. M.; Sarstedt, M. (2014)
    A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM), Thousand Oaks: Sage. [Link]
  • Sarstedt, M.; Mooi, E. A. (2014)
    A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics, 2nd edition, Heidelberg et al.: Springer. [Link]
 

Special Edition Editorships:

  • Hair, J. F.; Sarstedt, M. (2014)
    “Innovative and established research methods in family business: description, illustration and application guidelines.” Journal of Family Business Strategy, 5 (1).
  • Sarstedt, M.; Ringle, C. M.; Hair, J. F. (2014)
    “PLS-SEM: Looking back and moving forward.“ Long Range Planning, 47 (1-2).
 
Year of Publication - 2013
 

Articles in Refereed Journals:

  • Hair, J. F.; Ringle, C. M.; Sarstedt, M. (2013)
    "Partial Least Squares Structural Equation Modeling: Rigorous Applications, Better Results and Higher Acceptance." Long Range Planning, 46 (1), 1-12. [Link]
  • Henseler, J.; Sarstedt, M. (2013)
    "Goodness-of-Fit Indices for Partial Least Squares Path Modeling." Computational Statistics, 28 (2), 565-580. [Link]
  • Klarner, P.; Sarstedt, M.; Ringle, C. M.; Höck, M. (2013)
    "Disentangling the Effects of Team Competences, Team Adaptability, and Client Communication on the Performance of Management Consulting Teams." Long Range Planning, 46 (3), 258-286.
  • Müller, H.; Lehmann, S.; Sarstedt, M. (2013)
    "The time vs. money effect. A conceptual replication." International Journal of Research in Marketing, 30 (2), 199-200. [Link]
  • Ringle, C. M.; Sarstedt, M.; Schlittgen, R.; Taylor, C. R. (2013)
    "PLS path modeling and evolutionary segmentation." Journal of Business Research, 66 (9), 1318-1324. [Link]
  • Sarstedt, M.; Wilczynski, P.; Melewar, T. C. (2013)
    "Measuring Reputation in Global Markets - A Comparison of Reputation Measures' Convergent and Criterion Validities." Journal of World Business, 48 (3), 329-339. [Link]
 

Articles in Refereed Proceedings:

  • Monecke, A.; Sarstedt, M. (2013)
    "Visualizations for Exploratory PLS Path Modeling." Proceedings of the 3rd joint Statistical Meeting DAGStat, Freiburg.
 

Special Edition Editorships:

  • Hair, J. F.; Ringle, C. M.; Sarstedt, M. (2013)
    “Partial Least Squares (PLS) Path Modeling in Strategic Management Research and Practice: Applications.” Long Range Planning, 46 (1-2).
 
Year of Publication - 2012
 

Articles in Refereed Journals:

  • Diamantopoulos, A.; Sarstedt, M.; Fuchs, C.; Wilczynski, P.; Kaiser, S. (2012)
    "Guidelines for Choosing Between Multi-item and Single-item Scales for Construct Measurement: A Predictive Validity Perspective." Journal of the Academy of Marketing Science, 40 (3), 434-449. [Link]
  • Hair, J. F.; Ringle, C. M.; Sarstedt, M.(2012)
    "Partial Least Squares: The Better Approach to Structural Equation Modeling? Long Range Planning, 45 (5-6), 312-319. [Link]
  • Hair, J. F.; Sarstedt, M.; Pieper, T.; Ringle, C. M. (2012)
    "The Use of Partial Least Squares Structural Equation Modeling in Strategic Management Research: A Review of Past Practices and Recommendations for Future Applications." Long Range Planning, 45 (5-6), 320-340. [Link]
  • Hair, J. F.; Sarstedt, M.; Ringle, C. M.; Mena, J. (2012)
    "An Assessment of the Use of Partial Least Squares Structural Equation Modeling in Marketing Research." Journal of the Academy of Marketing Science, 40 (3), 414-433.
  • Lehmann, S.; Reimann, M. (2012)
    "Neural correlates of time versus money in product evaluation." Frontiers in Psychology, 3: 372. [Link]
  • Raithel, S.; Sarstedt, M.; Scharf, S.; Schwaiger, M. (2012)
    "On the Value Relevance of Customer Satisfaction. Multiple Drivers and Multiple Markets." Journal of the Academy of Marketing Science, 40 (4), 509-525.
  • Ringle, C. M.; Sarstedt, M.; Straub, D. W. (2012)
    "A Critical Look at the Use of PLS-SEM in MIS Quarterly." MIS Quarterly, 36(1), iii-xiv. [Link]
  • Veliyath, R., Stivers, B., Hair, J.F., Joyce, T., Sarstedt, M. (2012)
    "Developing Business Acumen in Chinese Business School Graduates." Journal of Emerging Knowledge on Emerging Markets, 4, 1-31.
 

Articles in Refereed Proceedings:

  • Sarstedt, M.; Wilczynski, P.; Diamantopoulos, A. (2012)
    "A Comparative Evaluation of Different Single-Item Selection Procedures for Construct Measures." Proceedings of the 2012 Annual Conference of the Academy of Marketing Science, New Orleans, USA.
 

Articles in Edited Volumes:

  • Henseler, J.; Ringle, C. M.; Sarstedt, M. (2012)
    "Using Partial Least Squares Path Modeling in International Advertising Research: Basic Concepts and Recent Issues." In: Shintaro Okazaki (Hrsg.): Handbook of Research in International Advertising, Cheltenham: Edward Elgar Publishing, 252-276.
 

Special Edition Editorships:

  • Hair, J. F.; Ringle, C. M.; Sarstedt, M. (2012)
    “Analytical Approaches to Strategic Management: Partial Least Squares Modeling in Strategy Research.” Long Range Planning, 45 (5-6).
  • Melewar, T.C., Sarstedt, M., Hallier, C. (2012)
    “Corporate Identity, Image and Reputation Management: A further Analysis.” Corporate Communications: An International Journal, 17, 1-5.
 
Year of Publication - 2011
 

Articles in Refereed Journals:

  • Hair, J. F.; Ringle, C. M.; Sarstedt, M. (2011)
    "PLS-SEM. Indeed a Silver Bullet." Journal of Marketing Theory & Practice, 19 (2), 139-151. [Link]
  • Höck, M.; Ringle, C. M.; Sarstedt, M. (2011)
    "Einfluss der internen Qualität auf die Servicequalität und Kundenzufriedenheit: Eine explorative Analyse von Unternehmensberatungsprojekten." Die Betriebswirtschaft, 71 (6), 577-597.  [Link]
  • Rigdon, E. E.; Ringle, C. M.; Sarstedt, M.; Gudergan, S. P. (2011)
    "Assessing Heterogeneity in Customer Satisfaction Studies: Across Industry Similarities and Within Industry Differences." Advances in International Marketing, 22, 169-194. [Link]
  • Ringle, C. M.; Sarstedt, M.; Zimmermann, L. (2011)
    "Customer Satisfaction with Commercial Airlines: The Role of Perceived Safety and Purpose of Travel." Journal of Marketing Theory & Practice, 19 (4), 459-472. [Link]
  • Sarstedt, M.; Becker, J.-M.; Ringle, C. M.; Schwaiger, M. (2011)
    "Uncovering and Treating Unobserved Heterogeneity with FIMIX-PLS: Which Model Selection Criterion Provides an Appropriate Number of Segments?" Schmalenbach Business Review, 63 (1), 34-62. [Link]
  • Sarstedt, M.; Henseler, J.; Ringle, C. M. (2011)
    "Multi-Group Analysis in Partial Least Squares (PLS) Path Modeling: Alternative Methods and Empirical Results." Advances in International Marketing, 22, 195-218. [Link]
 

Articles in Refereed Proceedings:

  • Hess, T.; Benlian, A.; Hilkert, D.; Sarstedt, M. (2011)
    "Perceived Software Platform Openness: The Scale and its Impact on Developer Satisfaction." Proceedings of the International Conference on Information Systems (ICIS) 2011, Shanghai, China, Paper 13. [Link]
  • Raithel, S.; Sarstedt, M.; Scharf, S.; Schwaiger, M. (2011)
    "On the Value Relevance of Customer Satisfaction as Key Antecedent of Customer Equity: Understanding the Roles of Multiple Drivers and Multiple Markets." Proceedings of the 2011 Korean Scholars of Marketing Science Fall International Conference, Seoul, South Korea.
 

Books:

  • Sarstedt, M.; Schütz, T.; Raithel, S. (2011)
    IBM SPSS Syntax. Eine anwendungsorientierte Einführung (An Introduction to IBM SPSS Syntax), 2nd edition, Munich: Vahlen.
  • Mooi, E. A.; Sarstedt, M. (2011)
    A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics, 1st edition, Heidelberg et al.: Springer. [Link]
 

Special Edition Editorships:

  • Schwaiger, M.; Sarstedt, M. (2011)
    “Corporate Branding in a Turbulent Environment.” Journal of Brand Management, 19 (3).
  • Hair, J. F.; Ringle, C. M.; Sarstedt, M. (2011)
    "Use of Partial Least Squares (PLS) to Address Marketing Management Topics." Journal of Marketing Theory & Practice, 19 (2).
  • Sarstedt, M.; Schwaiger, M.; Taylor, C. R. (2011)
    "Measurement and Research Methods in International Marketing." Advances in International Marketing, 22.
 
Year of Publication - 2010
 

Articles in Refereed Journals:

  • Henseler, J.; Horváth, C.; Sarstedt, M.; Zimmermann, L. (2010)
    "A Cross-Cultural Comparison of Brand Extension Success Factors: A Meta-Study." Journal of Brand Management, 18 (1), 5-20.
  • Sarstedt, M.; Scharf, S.; Thamm, A.; Wolff, M. (2010)
    "Die Prognose von Serviceintervallen mit der Hazard-Raten-Analyse." Zeitschrift für Planung & Unternehmenssteuerung, 20 (3), 269-283.
  • Schwaiger, M.; Sarstedt, M.; Taylor, C. R. (2010)
    "Art for the Sake of the Corporation. Audi, BMW Group, DaimlerChrysler, Montblanc, Siemens, and Volkswagen Help Explore the Effect of Sponsorship on Corporate Reputations." Journal of Advertising Research, 50 (1), 77-90.
  • Sarstedt, M.; Schloderer, M. P. (2010)
    "Developing a Measurement Approach for Reputation of Non-Profit Organizations." International Journal of Nonprofit & Voluntary Sector Marketing, 15 (3), 276-299.
  • Höck, C.; Ringle, C. M.; Sarstedt, M. (2010)
    "Management of Multi-Purpose Stadiums: Importance and Performance Measurement of Service Interfaces." International Journal of Services Technology and Management, 14 (2-3), 188-207.
  • Ringle, C. M.; Sarstedt, M.; Mooi, E. A. (2010)
    "Response-Based Segmentation Using FIMIX-PLS." Annals of Information Systems, 8, 19-49.
  • Rigdon, E. E.; Ringle, C. M.; Sarstedt, M. (2010)
    "Structural Modeling of Heterogeneous Data with Partial Least Squares." Review of Marketing Research, 7, 255-296.
  • Sarstedt, M.; Ringle, C. M. (2010)
    "Treating Unobserved Heterogeneity in PLS Path Modelling: A Comparison of FIMIX-PLS with Different Data Analysis Strategies." Journal of Applied Statistics, 37 (7-8), 1299-1318.
 

Articles in Refereed Proceedings:

  • Fiedler, M.; Sarstedt, M. (2010)
    "Influence of Community Design on User Behaviors in Online Communities." Proceedings of the International Conference on Information Systems (ICIS) 2010, St. Louis, USA.
  • Ringle, C. M.; Sarstedt, M.; Schlittgen, R. (2010)
    "Finite Mixture and Genetic Algorithm Segmentation in Partial Least Squares Path Modeling." In: Andreas Fink; Berthold Lausen; Wilfried Seidel und Alfred Ultsch (Eds.): Advances in Data Analysis, Data Handling and Business Intelligence. Proceedings of the 32nd Annual Conference of the German Classification Society (GfKl), Heidelberg und Berlin: Springer, 167-176.
  • Sarstedt, M.; Schloderer, M. P.; Schwaiger, M. (2010)
    "Reputation Effects in the Nonprofit Sector: Investigating the Moderating Effect of Potential Donors’ Characteristics." Proceedings of the 2010 Global Marketing Conference of the KAMS, Tokyo, Japan.
  • Becker, J.-M.; Sarstedt, M.; Ringle, C. M.; Völckner, F. (2010)
    "Segment Retention and Collinearity in Mixture Regression Analysis." Proceedings of the 39th Conference of the European Marketing Academy, Kopenhagen, Denmark.
  • Rigdon, E. E.; Gudergan, S. P.; Ringle, C. M.; Sarstedt, M. (2010)
    "Response-Based Segmentation in PLS Path Modeling: Application of FIMIX-PLS to American Customer Satisfaction Index Data." Proceedings of the 2010 Annual Conference of the Academy of Marketing Science, Portland, USA.
  • Ringle, C. M.; Sarstedt, M.; Schlittgen, R.; Taylor, C. R. (2010)
    "Using Genetic Algorithm Segmentation in PLS Path Modeling: Addressing Homogeneity Assumptions." Proceedings of the 2010 Global Marketing Conference of the KAMS, Tokyo, Japan.
 
Year of Publication - 2009
 

Articles in Refereed Journals:

  • Sarstedt, M.; Wilczynski, P. (2009)
    "More for Less? A Comparison of Single-Item and Multi-Item Measures." Die Betriebswirtschaft, 69 (2), 211-227.
  • Sarstedt, M. (2009)
    "Reputation Management in Times of Crisis." Journal of Brand Management, 16 (8), 499-503.
  • Sarstedt, M.; Schwaiger, M.; Ringle, C. M. (2009)
    "Do We Fully Understand the Critical Success Factors of Customer Satisfaction with Industrial Goods?" Journal of Business Market Management, 3 (3), 185-206.
 

Articles in Refereed Proceedings:

  • Ringle, C. M.; Sarstedt, M.; Schlittgen, R. (2009)
    "PLS Path Modeling in Marketing and Genetic Algorithm Segmentation." Proceedings of the 2009 ANZMAC Conference, Melbourne, Australia.
  • Sarstedt, M.; Ringle, C. M.; Schwaiger, M. (2009)
    "Extending Festge and Schwaiger's Model of Customer Satisfaction with Industrial Goods to Account for Unobserved Heterogeneity." In: Kristy Reynolds and J. Chris White (Eds.): Marketing Theory and Applications. Proceedings of the 2009 AMA Winter Marketing Educators’ Conference, Tampa, USA, 241-244.
  • Sarstedt, M.; Schwaiger, M.; Ringle, C. M. (2009)
    "Determining the Number of Segments in FIMIX-PLS." In: Leroy Robinson (Eds.): Proceedings of the 2009 Annual Conference of the Academy of Marketing Science, Baltimore, USA.
  • Wilczynski, P.; Sarstedt, M.; Melewar, T. C. (2009)
    "A Comparison of Selected Reputation Measures’ Convergent and Criterion Validities." In: Leroy Robinson (Eds.): Proceedings of the 2009 Annual Conference of the Academy of Marketing Science, Baltimore, USA.
  • Sarstedt, M.; Ringle, C. M.; Gudergan, S. P.; Schwaiger, M. (2009)
    "Impact-Performance Implications for Satisfaction Judgments: An Exploratory Study." Proceedings of the 2009 ANZMAC Conference, Melbourne, Australia.
 

Articles in Edited Volumes:

  • Schloderer, M.; Ringle, C. M.; Sarstedt, M. (2009)
    "Einführung in varianzbasierte Strukturgleichungsmodellierung. Grundlagen, Modellevaluation und Interaktionseffekte am Beispiel von SmartPLS (An Introduction to Variance-based Structural Equation Modeling: Principles, Model Evaluation and Interaction Effetcs Using SmartPLS)." In: Manfred Schwaiger and Anton Meyer (Eds.): Theorien und Methoden der Betriebswirtschaft, München: Vahlen, 573-601.
  • Sarstedt, M.; Ringle, C. M. (2009)
    "Erfassung unbeobachteter Heterogenität in varianzbasierter Strukturgleichungsmodellierung mit FIMIX-PLS (Capturing Unobserved Heterogeneity in Variance-based structural Equation Models Using FIMIX-PLS)." In: Manfred Schwaiger and Anton Meyer (Eds.): Theorien und Methoden der Betriebswirtschaft, München: Vahlen, 603-627.
  • Schwaiger, M.; Sarstedt, M. (2009)
    "Treiber der Fußballfanzufriedenheit. Eine kausalanalytische Untersuchung (The Drivers of Soccer Fan Satisfaction)." In: Reinhard Hünerberg and Andreas Mann (Eds.): Ganzheitliche Unternehmensführung in dynamischen Märkten, Wiesbaden: Gabler, 491-514.
  • Pauge, J.; Sarstedt, M.; Rennhak, C. (2009)
    "Der Effekt von Unternehmensreputation auf die Glaubwürdigkeit von Werbeaussagen im deutschen Automobilmarkt (The Effect of Corporate Reputation on the Credibility of Advertising Messages in the German Automotive Market)." In: Carsten Rennhak (Ed.): Die Automobilindustrie von morgen, Stuttgart: Ibidem, 143-171.
 
Year of Publication - 2008
 

Articles in Refereed Journals:

  • Sarstedt, M. (2008)
    "A Review of Recent Approaches for Capturing Heterogeneity in Partial Least Squares Path Modelling." Journal of Modelling in Management, 3 (2), 140-161.
  • Sarstedt, M. (2008)
    "Market Segmentation with Mixture Regression Models." Journal of Targeting, Measurement and Analysis for Marketing, 16 (3), 228-246.
  • Sarstedt, M.; Schwaiger, M. (2008)
    "Sorry, We're Closed - Nokia's Communication Crisis in Germany." The Management Case Study Journal, 8 (2), 147-160.
  • Sarstedt, M.; Ringle, C. M. (2008)
    "Heterogenität in varianzbasierter Strukturgleichungsmodellierung." Marketing: Zeitschrift für Forschung und Praxis, 30 (4), 239-255.
 

Articles in Refereed Proceedings:

  • Schwaiger, M.; Sarstedt, M.; Taylor, C. R. (2008)
    "Long-Term Effects of Culture Sponsoring on Corporate Reputation: An Experimental Study." In: Proceedings of the 2008 Global Marketing Conference of the KAMS, Shanghai, China.
  • Sarstedt, M. (2008)
    "Treating Unobserved Heterogeneity in PLS Path Modeling. A Comparison of FIMIX-PLS with Different Data Analysis Strategies." In: Proceedings of the 2008 Global Marketing Conference of the KAMS, Shanghai, China.
  • Sarstedt, M.; Schwaiger, M. (2008)
    "Model Selection in Mixture Regression Analysis - A Monte Carlo Simulation Study." In: Christine Preisach; Hans Burkhardt; Lars Schmidt-Thieme and Reinhold Decker (Eds.): Data Analysis, Machine Learning, and Applications. Proceedings of the 31st Annual Conference of the German Classification Society (GfKl), Heidelberg and Berlin: Springer, 61-68.
  • Sarstedt, M.; Ringle, C. M.; Schloderer, M. P.; Schwaiger, M. (2008)
    "Accounting for Unobserved Heterogeneity in the Analysis of Antecedents and Consequences of Corporate Reputation: An Application of FIMIX-PLS." In: Proceedings of the 37th Annual Conference of the European Marketing Academy (EMAC), Brighton, England.
 
 
Year of Publication - 2007
 

Articles in Refereed Proceedings:

  • Sarstedt, M.; Schwaiger, M. (2007)
    "Sample and Segment Size-specific Model Selection in Mixture Regression Analysis. A Monte Carlo Simulation Study." Proceedings of the 36th Annual Conference of the European Marketing Academy (EMAC), Reykjavik, Island.
  • Rinkenburger, R.; Sarstedt, M.; Schwaiger, M. (2007)
    "Demand Estimation in Emerging Markets. Problems and Solutions." Proceedings of the 2007 Costa Rica Global Conference on Business and Finance, San Jose, Costa Rica, 145-148.
 

Books:

  • Schwarzer, P.; Sarstedt, M.; Baumgartner, A. (2007)
    Corporate Blogs als Marketinginstrument. Nutzungsverhalten deutscher Unternehmen (Corporate Blogs in Marketing: Adaption of German Companies), Saarbrücken: VDM.
 
Year of Publication - 2006
 

Articles in Refereed Journals:

  • Sarstedt, M.; Festge, F.; Schwaiger, M. (2006)
    "Packing the Black Gold: Haver & Boecker and the Chinese Bitumen Market." The Management Case Study Journal, 6 (2), S. 34-45.
 

Books:

  • Sarstedt, M.; Schütz, T. (2006)
    SPSS Syntax. Eine anwendungsorientierte Einführung (An Introduction to IBM SPSS Syntax), Munich: Vahlen.
 
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