Otto-von-Guericke-Universität Magdeburg

 
 
 
 
 
 
 
 

Marketing Performance Management (41058)

The objective of this course is to define and explain the fundamental aspects of marketing performance management with special emphasis on marketing controlling.

After successful completion of this course students will

Furthermore, get first insights on online performance marketing

Lecturers

Prof. Dr. Marko Sarstedt
M. Sc. Mandy Pick
M. Sc. Martina Schöniger

Contents
References
Sarstedt_ Mooi_(2014) Sarstedt, M. & Mooi, E. (2019)
A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics. 3rd Edition, Berlin: Springer Berlin.
Homburg, Kuester Homburg, C.; Kuester, S. & Krohmer, H. (2013)
Marketing Management  A Contemporary Perspective, 2nd Edition, McGraw Hill, Higher Education.
Chaffey Chaffey, D. & Smith, PR. (2017)
Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing. 5th Edition, Taylor & Francis Ltd.: Oxford et al.
Credits

Students who already passed the lecture "Marketingkonzepte and -strategien (20009)",  "Marketingstrategien and Kontrolle (20074)", or "Marketing Performance Management (20952)" cannot score a grade in "Marketing Performance Management (41058)"! Find further information here: LSF or in the program handbook ("Modulhandbuch").

Event Details

Lecture:

Lecturer Date   Room
Prof. Sarstedt Tuesday 03.00 - 04.30 pm G22A - H2

Lecture starts 3:00 s.t. not 3:15!

Tutorial (Group 1/ Group 2):

Lecturer Date   Room
Pick/Schöniger Monday 03.00 - 05.00 pm G22A - H2
Pick/Schöniger Thursday 09.00 - 11.00 am G22A - H2

There will be no tutorial in the first semester week!
The first tutorial will take place on 22.10.2018, calendar week 43.

Documents

Here you will find all necessary documents.

Letzte Änderung: 10.10.2018 - Contact Person: Webmaster
 
 
 
 
Contact person

Questions to:

Mandy Pick
Mail

MC-Trainer