Otto-von-Guericke-Universität Magdeburg

 
 
 
 
 
 
 
 

Master thesis (30000)

Lecturer

Prof. Dr. Marko Sarstedt
M. Sc. Kati Barth
M. Sc. Frauke Kühn
M. Sc. Doreen Neubert
M. Sc. Mandy Pick
M. Sc. Victor Schliwa

Current Topics
 
Let me tell you, what to buy! The effect of social media influencers on consumer behavior
Supervisor: M. Sc. Mandy Pick Status: (open) PDF 
 
The Impact of Influencers in Marketing – Does Need for Touch matter?
Supervisor: M. Sc. Frauke Kühn Status: (open) PDF 
 
The Influence of Future Time Perspective on Purchase Behavior
Supervisor: M. Sc. Doreen Neubert Status: (closed) PDF 
 
How to measure it? – Determining the ROI of Influencer Marketing Campaigns
Supervisor: M. Sc. Mandy Pick Status: (closed) PDF 
 
I feel like it’s mine- An empirical examination to identify influencing factors of psychological ownership
Supervisor: M. Sc. Kati Barth Status: (closed) PDF 
 
Cross-modal effects – A literature analysis
Supervisor: M. Sc. Frauke Kühn Status: (closed) PDF 
 
The Impact of NFT on the Retail Environment - A Literature Analysis
Supervisor: M. Sc. Frauke Kühn Status: (closed)  
 
Examining the influence of product contagion on product liking
Supervisor: M. Sc. Kati Barth Status: (closed) PDF 
 
Monetarisierung von Mobile-Spielen am Beispiel von Super Ski Jump 2018
Supervisor: Prof. Dr. Marko Sarstedt Status: (closed) PDF 
 
Der Einfluss von Musik auf Kontexteffekte, wie den Compromise- oder Attraction Effekt
Supervisor: M. Sc. Victor Schliwa Status: (closed) PDF 
 
Preissetzung von OTC-Arzneimitteln: Eine empirische Untersuchung
Supervisor: Prof. Dr. Marko Sarstedt Status: (closed) PDF 
 
How does NFT influence consumer behavior? – A data analysis with SmartPLS
Supervisor: M.Sc. Frauke Kühn Status: (closed) PDF 
 
Bootstrap confidence intervals in PLS-SEM
Supervisor: Prof. Dr. Marko Sarstedt Status: (closed) PDF 
 
Identifying Research Streams of Psychological Ownership- A Literature Analysis
Supervisor: M.Sc. Kati Barth Status: (closed) PDF 
 
On the Use of Partial Least Squares Structural Equation Modeling (PLS-SEM) Outside Business Research
Supervisos: Prof. Marko Sarstedt Status: (closed) PDF 
 
An empirical research on the importance of haptic input - For which products does haptic input matter?
Supervisor: M.Sc. Frauke Kühn Status: (closed) PDF 
 
The Attraction Effect – A Meta-Analytical Examination
Supervisor: M.Sc. Victor Schliwa Status: (closed) PDF 
 
The Compromise Effect in Unavailable Options
Supervisor: M.Sc. Victor Schliwa Status: (closed) PDF 
 
Optimierung der Verpackungsgestaltung eines Arzneiproduktes
Supervisor: M.Sc. Doreen Neubert Status: (closed) PDF 
 
Research Trends in Partial Least Squares Structural Equation Modeling: A Co-citation Analysis
Supervisor: Prof. Marko Sarstedt Status: (closed) PDF 
 
Explorative Längsschnittstudie zur Wahrnehmung etablierter Marken: Konsequenzen positiver Bewertung von Hausmarken in Produkttests
Supervisor: M.Sc. Victor Schliwa Status: (closed) PDF 
 
Praxisthema LOTTO Sachsen-Anhalt: Zielgruppenerweiterung und -ansprache
Supervisor: tbd Status: (closed) PDF 
 
Eine Literaturanalyse zur Anwendung von Intertemporal Choice-Experimenten in der (Marketing-)Forschung
Supervisor: M.Sc. Doreen Neubert Status: (closed) PDF 
 
Eine Literaturanaylse zur Future Time Perspective
Supervisor: M.Sc. Doreen Neubert Status: (closed) PDF 
 
Expanding the Understanding of Need for Cognition in Compromise Choices – A Broader View and Empirical Analysis
Supervisor: M.Sc.Victor Schliwa Status: (closed) PDF 
 
The Influence of Visual Framing on Price Evaluations and Hypothetical Purchase Decisions
Supervisor: M.Sc. Doreen Neubert Status: (closed)  
 
Entwicklung einer deutschsprachigen Skala für das Konstrukt „Approval Motivation“
Supervisor: M.Sc. Victor Schliwa Status: (closed) PDF 
 
Empirical research project regarding the compromise effect.
Supervisor: M.Sc.Victor Schliwa Status: (closed) PDF 

 

Process and Registration Procedure

Topics for the Master-Thesis are announced continuously. The registration for the Master-Thesis is not bound to a fixed deadline and follows the successful application for one of the chair's suggested topics. More information about the procedure can be found in the Master-Thesis-Outline.

Students can apply independently for one of the announced topics. The application includes the application form, a current transcript of grades and a 1-page letter of motivation, in which students present their personal motivation for the treatment of the topic. It should cater to the student's interest in especially this topic. What relevance do you attach to the subject?

The application must be sent to the chair secretary marketing-sekretariat@ovgu.de.

Documents
Application form
Master-Thesis Outline
Guidelines for academic paper writing *

(* The following documents are protected with a password
which will be announced at the respective lecture.)

Letzte Änderung: 12.12.2017 - Contact Person: Webmaster
 
 
 
 
Contact person

Questions to:

Victor Schliwa
Mail