Master thesis (30000)

Lecturer

Prof. Dr. Marko Sarstedt
M. Sc. Frauke Kühn
M. Sc. Mandy Pick
M. Sc. Martina Schöniger
M. Sc. Michael Canty
M. Sc. Susanne Adler

Current Topics
 

A product will stay the same, but how do its ratings and reviews change? Exploring the structure of amazon ratings and reviews over time

Supervisor: M. Sc. Susanne Adler Status: (open) PDF 
 

Construal Level and preferences for choice sets with similar and dissimilar products

Supervisor: M. Sc. Susanne Adler Status: (open) PDF 
 

The Effects of Using Augmented Reality as Promotion Tool

Supervisor: M. Sc. Martina Schöniger Status: (closed) PDF 
 

A bird's eye perspective on science: A systematic analysis of methods used in applied bibliometric research

Supervisor: M. Sc. Susanne Adler Status: (open) PDF 
 

Erarbeitung eines Sponsoringkonzepts für die Non-Profit-Organisation "Prostata Hilfe Deutschland"

Supervisor: M. Sc. Martina Schöniger Status: (open) PDF 
 

Optimierung der Onlineaktivitäten von Lotto Sachsen-Anhalt

Supervisor: Prof. Dr. Marko Sarstedt Status: (open) PDF 
 

Evaluation of user experience research and web analytics methods for integration in a user-centred website development process of a tire manufacturer

Supervisor: M. Sc. Mandy Pick Status: (closed) PDF 
 

Color Blue in Brand Logo Design - The Effects of Color Combination on Brand Logo Perception

Supervisor: M. Sc. Martina Schöniger Status: (closed) PDF 
 

Graduate Recruiting at the OVGU A Customer Journey Guideline for Regional Companies

Supervisor: M. Sc. Michael Canty Status: (closed) PDF 
 

Cross-Cultural Differences in Social Media

Betreuer/in: M. Sc. Mandy Pick Status: (closed) PDF 
 

Search engine website ranking as a determinant of brand perception of SAAS solutions

Supervisor: M. Sc. Mandy Pick Status: (closed) PDF 
 

Caffeine and Consumer Choice Behavior - To Choose or Not to Choose

Supervisor: M. Sc. Michael Canty Status: (closed) PDF 
 

Exploring effects of consecutive construal level primes

Supervisor: M. Sc. Susanne Adler Status: (closed) PDF 
 

Exploring the relationship between self-construal and construal level

Supervisor: M. Sc. Susanne Adler Status: (closed) PDF 
 

Explanation and Prediction in Marketing Research

Supervisor: Prof. Dr. Marko Sarstedt Status: (closed) PDF 
 

Erstellung eines Marketingkonzepts für das Projekt „Kunstkurort: Zauberberg“

Supervisor: Prof. Dr. Marko Sarstedt Status: (closed) PDF 
 

The Impact of Need for Touch on Product Evaluation after Degustation

Supervisor: M. Sc. Frauke Kühn Status: (closed) PDF 
 

The Influence of Caffeine on Consumer Purchase Behavior

Supervisor: M. Sc. Michael Canty Status: (closed) PDF 
 

Literature Analysis concerning different test Environments in Food Acceptance Ratings

Supervisor: M. Sc. Martina Schöniger Status: (closed) PDF 
 

Color Combinations in Brand Logo Design

Supervisor: M. Sc. Martina Schöniger Status: (closed) PDF 
 

A Literature Review on Social Media Research

Betreuer/in: M. Sc. Mandy Pick Status: (closed) PDF 
 

Suffering rather later than sooner vs. having a bright future: Exploring the relationship between affect and psychological distance

Betreuer/in: M. Sc. Susanne Adler Status: (closed) PDF 

 

Kundenanalyse des Magdeburger Weihnachtsmarktes - Eine empirische Untersuchung

Betreuer/in: Prof. Dr. Marko Sarstedt Status: (closed) PDF 
 
The Impact of Haptic Input when Shopping Online
Betreuer/in: M. Sc. Frauke Kühn Status:(closed) PDF
 
How does Need for Touch (NFT) influence Conjoint Analysis A Lab Experiment
Betreuer/in: M. Sc. Frauke Kühn Status:(closed) PDF
 
What about touch? The Issue of Need for Touch in E-commerce
Betreuer/in: M. Sc. Frauke Kühn Status:(closed) PDF
 

Trust me, and let me tell you, what to buy! Psychological Ownership in the Social Media Influencer Marketing context

Betreuer/in: M. Sc. Mandy Pick Status: (closed) PDF 
 

Psychological Ownership Motivation as a Driver of the Use of Social Media

Betreuer/in: M. Sc. Mandy Pick Status: (closed) PDF 
 

Praxisthema Activision Blizzard (inkl. Praktikum): How to read it? Marketing Performance Messung in der Gaming-Branche

Betreuer/in: M. Sc. Mandy Pick Status: (closed) PDF 
 
Praxisthema Activision Blizzard: Drum prüfe, wer sich bindet, ob sich die Marke zur Marke findet! Eine empirische Untersuchung zur Auswahl von Markenkooperationenspartnern im Gaming Bereich
Betreuer/in: M. Sc. Mandy Pick Status: (closed) PDF 
 
An Empirical Analysis Identifying the Importance of the Product Characteristics for Need for Touch and Psychological Ownership
Betreuer/in: M. Sc. Frauke Kühn Status:(closed) PDF
 
The Interaction of Two Senses A State of the Art
Betreuer/in: M. Sc. Frauke Kühn Status:(closed) PDF 
 

Praxisthema Activision Blizzard (inkl. Praktikum): How to read it? Marketing Performance Messung in der Gaming-Branche

Betreuer/in: M. Sc. Mandy Pick Status: (closed) PDF 
 
Praxisthema Activision Blizzard: Let’s play, aber mit wem? Die Entwicklung einer Entscheidungsstrategie für die Auswahl geeigneter Social Media-based Influencer
Betreuer/in: M. Sc. Mandy Pick Status: (closed) PDF
 
Human Brands: When People become Brands
Betreuer/in: M. Sc. Mandy Pick Status:(closed) PDF 
 
Cross-Cultural Differences in electronic Word-of-Mouth Marketing
Betreuer/in: M. Sc. Mandy Pick Status: (closed) PDF 
 
Aufs richtige Pferd setzen! Motive und Zufriedenheit von Besuchern der Galopprennbahn Magdeburg
Betreuer/in: Prof. Dr. Marko Sarstedt Status: (closed) PDF 
 
Exploring the link between Psychological Ownership and Future time Perspective
Supervisor: M. Sc. Kati Barth Status: (closed) PDF 
 
Decisions under incomplete information How much do you like to decide?
Supervisor: M. Sc. Frauke Kühn Status: (closed) PDF 
 
The Impact of Influencers in Marketing Does Need for Touch matter?
Supervisor: M. Sc. Frauke Kühn Status: (closed) PDF 
 
From the Average Joe to a Superstar! Celebrity marketing research and its transferability to social-media based influencer marketing
Betreuer/in: M. Sc. Mandy Pick Status: (closed) PDF 
 
Let me tell you, what to buy! The effect of social media influencers on consumer behavior
Supervisor: M. Sc. Mandy Pick Status: (closed) PDF 
 
The Influence of Future Time Perspective on Purchase Behavior
Supervisor: M. Sc. Doreen Neubert Status: (closed) PDF 
 
Der Compromise Effect Eine empirische Treiberanalyse
Supervisor: M. Sc. Victor Schliwa Status: (closed) PDF 
 
Multifactorial study on context effects under the influence of music (headphones vs. loudspeakers, and major vs. minor keys)
Supervisor: M. Sc. Victor Schliwa Status: (closed) PDF 
 

An empirical examination of the role of cultural dimensions femininity and masculinity on dyadic choice behavior

Supervisor: M. Sc. Victor Schliwa Status: (closed) PDF 
 
How to measure it? Determining the ROI of Influencer Marketing Campaigns
Supervisor: M. Sc. Mandy Pick Status: (closed) PDF 
 
I feel like it’s mine- An empirical examination to identify influencing factors of psychological ownership
Supervisor: M. Sc. Kati Barth Status: (closed) PDF 
 
Cross-modal effects A literature analysis
Supervisor: M. Sc. Frauke Kühn Status: (closed) PDF 
 
The Impact of NFT on the Retail Environment - A Literature Analysis
Supervisor: M. Sc. Frauke Kühn Status: (closed)  
 
Examining the influence of product contagion on product liking
Supervisor: M. Sc. Kati Barth Status: (closed) PDF 
 
Monetarisierung von Mobile-Spielen am Beispiel von Super Ski Jump 2018
Supervisor: Prof. Dr. Marko Sarstedt Status: (closed) PDF 
 
Der Einfluss von Musik auf Kontexteffekte, wie den Compromise- oder Attraction Effekt
Supervisor: M. Sc. Victor Schliwa Status: (closed) PDF 
 
Preissetzung von OTC-Arzneimitteln: Eine empirische Untersuchung
Supervisor: Prof. Dr. Marko Sarstedt Status: (closed) PDF 
 
How does NFT influence consumer behavior? A data analysis with SmartPLS
Supervisor: M.Sc. Frauke Kühn Status: (closed) PDF 
 
Bootstrap confidence intervals in PLS-SEM
Supervisor: Prof. Dr. Marko Sarstedt Status: (closed) PDF 

 

Process and Registration Procedure

Topics for the Master-Thesis are announced continuously. The registration for the Master-Thesis is not bound to a fixed deadline and follows the successful application for one of the chair's suggested topics. More information about the procedure can be found in the Master-Thesis-Outline.

Students can apply independently for one of the announced topics. The application includes the application form, a current transcript of grades and a 1-page letter of motivation, in which students present their personal motivation for the treatment of the topic. It should cater to the student's interest in especially this topic. What relevance do you attach to the subject?

The application must be sent to the chair secretary marketing-sekretariat@ovgu.de.

Documents
Application form
Master-Thesis Outline
Guidelines for academic paper writing *

(* The following documents are protected with a password
which will be announced at the respective lecture.)

Last Modification: 18.10.2019 - Contact Person:

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