News: Lehre
Teaching Award for Interim Professor Dr. Sören Köcher
For the bachelor course 'Marketing' in the summer semester 2022, Interim Professor Dr. Sören Köcher has been awarded a teaching award for his outstanding commitment. The students evaluated the course with an overall grade of over 90 percent. This positive feedback is a great motivation and makes us very happy!
With the help of your feedback in the context of the teaching evaluation, we can continuously improve our courses and continue to offer the best possible learning experience for our students in the future.
A heartfelt thank you to you, dear students!
Guest lecture: Behavioral Experimentation in the E-Commerce
The Chair of Marketing sincerely invites all interested parties to a guest lecture on the topic:
„Behavioral Experimentation im E-Commerce”
Guest lecturers at this event are Samuel Hess and Fabian Gmeindl, CEO's of the DripAgency. The event will take place on June 13, 2022 at 05:00 pm in Building 44, Lecture Hall 6 in German Language.
The presentation will offer interesting insights into the practical application of experimentation and the opportunities to generate additional growth with A/B testing. Among others, DripAgency has been optimizing the online store of SNOCKS GmbH for several years and will provide further insights.
The Marketing Chair is looking forward to your attendance!
No lectures and seminars of the Chair of Marketing this week
Dear student,
unfortunately and due to unexpectable reasons we cannot offer the today's and tomorrow's Chair of Marketing lectures and seminars. After Easther they are going to be offered in the knowing way.