News: Lehre

Google Digital Garage - Collect 5 additional points for the MPM exam!

11.04.2019 -

In this summer semester, all students who want to take the Marketing Performance Management exam (regularly offered in the winter semester) have the opportunity to secure the five bonus points by participating in the "Google Digital Garage" for the first time!

All you have to do is to participate under the link https://learndigital.withgoogle.com/digitalgarage, watch all videos and answer all questions - at the end you will receive a certificate, which has to be submitted by 20.06.2019. If you have already taken part in the Digital Garage in the winter semester, but were unable to complete the exam, you will receive the bonus points at no extra cost for a new attempt in this summer semester.

You can download all important information in one place right here.

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Rearrangement regarding the 2nd Marketing Methods & Analysis lecture

28.03.2019 -

The Chair of Marketing would like to inform you that the second lecture of the course Marketing Methods & Analysis (MMA) will be moved from Tuesday, 09.04.2019 to Monday, 08.04.2019 at 17:00 - 18:30, G16-H5.

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Exam Inspection

21.03.2019 -

The post-exam review for Marketing (41021), Marketing Methods & Analysis (20566/50566), Marketing Performance Management (41058) and Advanced Marketing Research (21163) will take place on April 5th, 2019, 08:00 am to 09:00 am in room G22A-210.

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Klausureinsicht / Exam Inspection

26.09.2018 -

Die Klausureinsichten finden am Freitag, dem 12. Oktober 2018, von 08:00 bis 09:00 Uhr im Raum G22A-362 statt.


The exam inspections will be held on October 12, 2018 from 8 to 9 am in room G22A-362.

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Scientific Project: Practical Implications of Marketing Theory

27.07.2018 -

Der Lehrstuhl für Marketing der OvGU freut sich Ihnen mitteilen zu können, das im Wintersemester 18/19 ein wissenschaftliches Projekt angeboten werden kann.

Es handelt sich um ein Projekt mit Schwerpunkt Practical Implications of Marketing Theory.

Eine kurze Themenübersicht ist bereits veröffentlicht, weitere Informationen erscheinen in Kürze auf der Seite, zu finden auch über den Reiter Lehre/Studium -> Wintersemester 18/19. Wir wünschen allen Bewerbern und Teilnehmern viel Erfolg!

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The Chair of Marketing is happy to announce a scientific project upcoming this winter term 18/19.

The project focuses on the Practical Implications of Marketing Theory.

Following the link atop, we already added some information about the topics regarding this project. Further information will be announced soon. We wish only the best for all applicants and participants!

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