News: Forschung

Paper in Nature Human Behaviour

09.01.2020 -

We are happy to announce the publication of the paper titled “Quantify uncertainty in behavioral research” in Nature Human Behaviour. In the article Edward E. Rigdon (Georgia State University), Marko Sarstedt (OVGU), and Jan-Michael Becker (University of Cologne) identify metrological uncertainty as a major reason underlying the replication crisis in social science research. In order to overcome the limitations of existing research practice, researchers need to put more effort into quantifying all material sources of uncertainty that impacts their work. The paper can be accessed free of charge here:

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Prof. Dr. Marko Sarstedt again one of the most influential researchers worldwide

19.11.2019 -


Prof. Dr. Marko Sarstedt is one of 113 international economists who made it into the list of "Highly Cited Researchers 2018" and only seven of them originate in Germany. Thus, after 2018, he has again been included in the renowned list of internationally recognized top scientists.

In order to be included in the list, scientists must have published scientific studies in recent years that have received a lot of attention in the scientific community and have therefore been quoted very frequently.

With great delight, Prof. Dr. Sarstedt commented: "I am very delighted to be re-included in the list. This is a great recognition for the great work of the faculty and the University of Magdeburg. Our latest research deals with the fundamental question of how to measure abstract constructs that cannot be measured directly. These include, for example, aspects such as happiness, intelligence, contentment but also depressiveness. The measurement of the unobservable is highly relevant not only for economics but also for many other disciplines such as psychology and medicine. At the same time, we work closely with companies in our research focus ‘Consumer Research’ to develop practical solutions."

See also Prof. Dr. Marko Sarstedt'sprofile at Highly Cited Researchers.

Clarivate Analytics' "Highly Cited Researchers List 2019" lists more than 6,200 researchers from over 60 countries who have been selected for their outstanding research work. Among them are 327 from Germany and 23 Nobel Prize winners.



2019 Highly cited researcher_Sarstedt

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New Paper published in Psychometrika

06.08.2019 -

New paper published in Psychometrika!


We are happy to announce the publication of the paper titled “Parceling Cannot Reduce Factor Indeterminacy in Factor Analysis: A Research Note,” authored by Edward E Rigdon (Georgia State University), Jan-Michael Becker (University of Cologne), and Marko Sarstedt (OVGU) in Psychometrika. In this paper, the authors analytically show that parceling generally increases factor indeterminacy, thereby increasing the validity gap between constructs and the conceptual variables that they represent.

For more information, check:

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VHB text book price

17.06.2019 -

An annual VHB textbook prize awarded by the Association of University Teachers for Business Administration goes to Prof. Dr. Marko Sarstedt and his co-authors J. F. Hair, Jr. /C. in 2019. M. Ringle/S. P. Gudergan for the title "Advanced Issues in Partial Least Squares Structural Equation Modeling" published by SAGE. The award ceremony took place on 14 June during the VHB annual conference in Rostock. "With this award," writes the VHB, "we in the Association recognize the commitment of our members in business management teaching, which is a second central task of our work as scientists alongside research. The VHB Textbook Prize "is intended to highlight and acknowledge the importance of scientifically sound teaching in business administration".

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14. LNdW - "How do you like it?" The sensory taste study to take part in!

The Chair of Marketing leads at the "14th Long Night of Science" the sensory taste study

"How do you like it?"

to popcorn. All interested people are very welcome to drop by, watch a short film and enjoy free popcorn!


Date: 25.05.2019
Period: from 18:15 to 23:30
Period: max. 30 minutes
Location: Building 22 (Room A020)

Just have fun!

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