WDR 5 Quarks: Künstlicher Duft für wohlriechende Züge?
Marketing scientists have been working with fragrance designers to find out whether artificial fragrances make rail travel more enjoyable. They do, according to the scientists from Magdeburg. Would manipulation be desirable?
Prof. Dr. Sarstedt addresses this aswell as the increasing importance of fragrances in industry in a five-minute contribution to the WDR show Quarks. You can listen to the article in the Mediathek des WDR or directly here.