Welcome to the homepage of the Chair of Marketing at the OvGU!


Our team stands for excellence in research and teaching. Important core topics include Foundations in Marketing, Sensory Marketing, Market Research Methods, and Consumer Behavior. Moreover, we strive to transfer research findings into the practice of companies and other institutions. 

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For those, interested in a Ph.D. or post-doc: Please do not apply to the chair when no job posting is open for Ph.D.s/ post-docs. According to the German laws, we have to post any open position at the university’s job page.

Research News
Teaching News
Post-exam review SoSe 25
30.07.2025  |  

Post-exam reviews for exams offered by the Chair of Marketing in summer term 2025.  

Other News

Last Modification: 19.06.2025 -
Contact Person: Birgit Hummelt