Aktuelles / News
The Chair of Marketing is looking for a research assistant (m/f/d) starting 01 October 2019 to support the work of the Chair.
Gain valuable experience during your studies and get to know the academic working environment of the OvGU better. Further information can be found here!
We look forward to receiving your application!
New paper published in Psychometrika!
We are happy to announce the publication of the paper titled “Parceling Cannot Reduce Factor Indeterminacy in Factor Analysis: A Research Note,” authored by Edward E Rigdon (Georgia State University), Jan-Michael Becker (University of Cologne), and Marko Sarstedt (OVGU) in Psychometrika. In this paper, the authors analytically show that parceling generally increases factor indeterminacy, thereby increasing the validity gap between constructs and the conceptual variables that they represent.
An annual VHB textbook prize awarded by the Association of University Teachers for Business Administration goes to Prof. Dr. Marko Sarstedt and his co-authors J. F. Hair, Jr. /C. in 2019. M. Ringle/S. P. Gudergan for the title "Advanced Issues in Partial Least Squares Structural Equation Modeling" published by SAGE. The award ceremony took place on 14 June during the VHB annual conference in Rostock. "With this award," writes the VHB, "we in the Association recognize the commitment of our members in business management teaching, which is a second central task of our work as scientists alongside research. The VHB Textbook Prize "is intended to highlight and acknowledge the importance of scientifically sound teaching in business administration".
The Chair of Marketing sincerely invites all interested parties to a guest lecture on the topic:
"The beauty of mosaics: How Artifical Intelligence transforms the market research industry. And many others."
Guest lecturer at this event is Dr. Markus Eberl, Senior Director of the Kantar Analytics Practice Team in Germany.
The event will take place on June 25, 2019 at 05:00 p.m. in Building 16, Lecture Hall 5 in English. Dr. Marcus Eberl leads his team with several years of experience in Munich, Hamburg and Nuremberg. More information about him, the event and the topic can be found here!
The Chair of Marketing leads at the "14th Long Night of Science" the sensory taste study
"How do you like it?"
to popcorn. All interested people are very welcome to drop by, watch a short film and enjoy free popcorn!
Period: from 18:15 to 23:30
Period: max. 30 minutes
Location: Building 22 (Room A020)
Just have fun!
Prof. Ovidiu Moisescu, Babes Bolyai University Cluj-Napoca, Romania, offers a guest lecture on May 22, 2019 at 3:00 pm in building 22, room A-225 about the topic "Discriminant Validity of the Customer-based Corporate Reputation Scale. Some Causes for Concern". Further information you can find here!
CoRe: The Consumer Research Cluster, in cooperation with the Friedrich Naumann Foundation, welcomes Dr. Marco Buschmann to a guest lecture on political marketing.
The Consumer Research Cluster (CoRe) of the OvGU (Prof. Dr. Sarstedt & Asst. Prof. Lichters) in cooperation with the Friedrich-Naumann-Foundation for Freedom are pleased to welcome the first parliamentary managing director of the FDP in the German Bundestag, Dr. Marco Buschmann, to a guest lecture.
We offer all interested students and teachers the opportunity to take part in this guest lecture with the topic: "Political marketing using the example of the repositioning of the FDP brand".
The event starts on Tuesday, 23.04.2019 at 11:15 a.m. in lecture hall 1 of building 26! We look forward to your participation.