Aktuelles / News

Gastvortrag/ Guest Lecture: Alexander Wendland, factworks, Berlin/ San Mateo

08.06.2017 -

Am 13.06.2017 heißt  der Lehrstuhl für Marketing  Herrn Alexander Wendland, Director von factworks, Berlin/ San Mateo, zu einem Gastvortrag bzw. Workshop zum Thema "Conjoint Analysis" im Rahmen der Veranstaltung Marketing Methods and Analysis willkommen. Der Gastvortrag findet um 15.00 Uhr (s.t.) in G22A-020 statt. Der Workshop wird in englischer Sprache durchgeführt. Weitere Informationen erhalten Sie hier.

Zur Teilnahme möchten wir alle Interessierten herzlich einladen.

On June, 13, Alexander Wendland, Director of factworks Berlin/ San Mateo, will guide a "Conjoint Workshop" in the course of our lecture Marketing Methods and Analysis. If you are interested, come to building 22-A020 at 3 pm. The workshop will be held in English. For further information, click here.

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Three papers awarded

24.05.2017 -

We are happy to announce that three papers have recently been awarded the prestigious 2017 Emerald Citation of Excellence Awards:

Partial least squares structural equation modeling (PLS-SEM): An emerging tool in business research”, written by John F. Hair Jr. (University of South Alabama), Marko Sarstedt (Otto-von-Guericke-University of Magdeburg), Lucas Hopkins (Middle Georgia State College Macon), and Volker Kuppelwieser (NEOMA Business School Mont-Saint-Aignan),published in European Business Review, 2014,

Common Beliefs and Reality About PLS: Comments on Rönkkö and Evermann”, written by Jörg Henseler (University of Twente), Theo K. Dijkstra (University of Groningen), Marko Sarstedt (Otto-von-Guericke-University of Magdeburg), Christian M. Ringle (Hamburg University of Technology), Adamantios Diamantopoulos (University of Vienna), Detmar W. Straub (Georgia State University), David J. Ketchen (Auburn University), John F. Hair Jr. (University of South Alabama), Thomas M. Hult (Michigan State University), and Roger J. Calantone (Michigan State University), published in Organizational Research Methods, 2014, and 

A new criterion for assessing discriminant validity in variance-based structural equation modeling”, written by Jörg Henseler (University of Twente), Christian M. Ringle (Hamburg University of Technology), and Marko Sarstedt (Otto-von-Guericke-University of Magdeburg), published in Journal of the Academy of Marketing Science, 2014

Each year Emerald Group Publishing awards certificates to highly cited papers relating to the areas of Business Management, Finance, Accounting, Economics and Marketing. The selection process made by Emerald's own editorial experts is based initially on the citations being given to papers published in a previous year (in this case 2014), but the judging panel also take into account the content of the papers themselves in terms of novelty, inter-disciplinary interest and relevancy in today’s world. For more information, please visit: http://www.emeraldgrouppublishing.com/authors/literati/citations/awards.htm.

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Keine Marketing (Grundlagen) Übung am Freitag, 26.05.

22.05.2017 -

Liebe Studierende,

aufgrund des Brückentages findet in dieser Woche keine Übung in Marketing (Grundlagen) statt.

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Two Outstanding Papers

19.05.2017 -

We are happy to announce that the paper “Gain more insight from your PLS-SEM results” written by Christian M. Ringle (University of Technology Hamburg-Harburg) and Marko Sarstedt (Otto-von-Guericke-University of Magdeburg), published in Industrial Management & Data Systems has been selected by the journal’s editorial team as the Outstanding Paper in the 2017 Emerald Literati Network Awards for Excellence.

Furthermore, we are happy to announce that the paper "Measurement in the social sciences: where C-OAR-SE delivers and where it does not" written by Thomas Salzberger (Vienna University of Economics and Business), Marko Sarstedt (Otto-von-Guericke-University of Magdeburg), and Adamantios Diamantopoulos (University of Vienna), published in European Journal of Marketing has been awarded Oustanding Paper of the year 2017. More information you can find here!


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Stellenausschreibung: Wissenschaftliche(r) Mitarbeiter(in) am Lehrstuhl für Marketing

18.05.2017 -

Am Lehrstuhl für Marketing ist eine Stelle als wissenschaftliche Mitarbeiterin/wissenschaftlicher Mitarbeiter zu vergeben. Weitere Informationen erhalten Sie hier!


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New Book on PLS-SEM Released!

12.05.2017 -

We’re happy to announce the release of the book Advanced Issues in Partial Least Squares Structural Equation Modeling. Written by Joe F. Hair (University of South Alabama), Marko Sarstedt (OvGU), Christian M. Ringle (TU Hamburg-Harburg) and Siegfried P. Gudergan (University of Newcastle), easy-to-understand, practical guide covers advanced content on PLS-SEM to help students and researchers apply techniques to research problems and accurately interpret results. The book provides a brief overview of basic concepts before moving to the more advanced material. Offering extensive examples on SmartPLS 3 software (www.smartpls.com) and accompanied by free downloadable data sets, the book emphasizes that any advanced PLS-SEM approach should be carefully applied to ensure that it fits the appropriate research context and the data characteristics that underpin the research. For more information, please visit: https://uk.sagepub.com/en-gb/eur/advanced-issues-in-partial-least-squares-structural-equation-modeling/book243803


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New Conceptual Paper on PLS-SEM

26.04.2017 -

The paper “On Comparing Results from CB-SEM and PLS-SEM: Five Perspectives and Five Recommendations,” authored by Edward E. Rigdon (Georgia State University), Christian M. Ringle (TU Hamburg-Harburg) and Marko Sarstedt has been accepted for publication in Marketing ZFP – Journal of Research and Management. In this conceptual article, the authors argue that the comparison of results from covariance-based structural equation modeling and partial least squares structural equation modeling – despite considerable research interest – is misleading and misguided, capable of generating both false confidence and false concern. Instead of seeking confidence in the comparison of results across methods, which differ in their specific requirements, computational procedures, and imposed constraints on the model, researchers should focus on more fundamental aspects of research design. Based on our discussion, we derive recommendations for applied research using structural equation modeling.

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Victor Schliwa has been invited to the 2017 Summer AMA Conference

25.04.2017 -

Victor Schliwa has been invited to present his research titled “Product popularity as moderator of unavailability effects under extremeness aversion” at the poster session of the 2017 Summer AMA Conference held in San Francisco (USA) in August 2017.

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