Aktuelles / News

World Marketing Congress

14.08.2018 -

Joe Hair (University of South Alabama), Christian Ringle (Hamburg University of Technology), and Marko Sarstedt (OVGU) are organizing the track "Marketing Research: Methods, Measures, and Analytics" at the 2019 World Marketing Congress to be held in Edinburgh on July 9-12, 2019. We welcome all submissions to our track. Submission deadline is October 01, 2018. For further information please check the call for papers at https://easychair.org/cfp/AMSWMC22.

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Social Network Analysis Paper Accepted for Publication

25.07.2018 -

We’re happy to announce that the paper titled “From Goods to Services Consumption: A Social Network Analysis on Sharing Economy and Servitization Research,“ has been accepted for publication in Journal of Service Management Research. Authored by Martin P. Fritze (University of Cologne), Florian Urmetzer (University of Cambridge), Gohar Khan (University of Waikato), Marko Sarstedt (OVGU), Andy Neely (University of Cambridge), and Tobias Schäfers (University of Dortmund), the paper reports the results of a social network analysis of the sharing economy and servitization literature. The analysis reveals the structure of the knowledge networks that have been formed as a result of the collaborative works of researchers, institutions, and journals that shape, generate, distribute, and preserve the domains’ intellectual knowledge. As such, the study sheds light on the cohesion and fragmentation of knowledge and highlights the emerging and fading topics within the field. The findings suggest numerous avenues for further research on the transition of goods to services consumption.

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The Consumer Research Cluster welcomes Prof. Nina Krey on July 23, 2018

11.07.2018 -

The Consumer Research Cluster (Asst. Prof. Lichters) welcomes

Prof. Nina Krey

for a research talk in the series Friends of Consumer Research (FoCoRe)
on July 23th 2018 at 14:00 o’clock Faculty center (Building 22A).

The Title is:

 The Impact of Different Environments on the Touch-Value Relationship

For more information please look here!

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Publication in Journal of Cleaner Production

03.07.2018 -

We’re happy to announce the publication of our recently accepted paper “Framing the triple bottom line approach: Direct and mediation effects between economic, social and environmental elements” in Journal of Cleaner Production, an international, transdisciplinary journal focusing on environmental and sustainability research (impact factor: 5.651). The paper sheds light on the interplay between the economic, social and environmental elements of business sustainability, which are also referred to as the Triple Bottom Line (TBL). The results of two cross-industrial studies in Norway and Spain indicate that the TBL's economic element has a direct effect on the environmental element, with the social element mediating this effect. The results offer empirical insights into the interplay between the three TBL elements, which have important implications for research and practice.

The publisher has created a Share Link – a personalized URL providing 50 days' free access to the article. Simply click on the following link before August 21, 2018 and you will be taken directly to the final version of the article on ScienceDirect:


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Vortrag von Prof. Jun Hwa Cheah am 03.07.2018

29.06.2018 -

Der Lehrstuhl für Marketing freut sich, einen weiteren Vortrag anzukündigen. Zu Gast sein wird Herr Jun Hwa Cheah, Professor für Marketing an der Universiti Teknologi Malaysia. Der Titel seines Vortrags lautet:

„Bridging the Gap between Explanatory and Prediction in PLS-SEM”.

Wann: Am 03.07.2018 um 14:15 Uhr.

Wo:    Im Gebäude 22 Raum 225 (Fakultätszentrum).

Jun Hwa (Jacky) Cheah ist Professor für Marketing an der Universiti Teknologi Malaysia und Senior Lecture an der Azman Hashim International Business School. Seine Forschung konzentriert sich auf die Bereiche Marketing, Advertising, Consumer Behavior und Structural Equation Modeling. Er publizierte bereits im International Journal of Business and Social Science, International Journal of Economics and Management, International Journal of Business and Society, Journal of Applied Structural Equation Modeling, Journal of Management Development und anderen.

Wir freuen uns auf zahlreiche Besucher! Hier ist der Link zum Aushang.


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WISU 6/2018 Interview mit Prof. Dr. Marko Sarstedt

26.06.2018 -

In der neuesten Ausgabe des WISU - Das Wirtschaftsstudium Heft 6/2018 ist als Professorenprofil ein Interview mit Prof. Dr. Marko Sarstedt veröffentlicht. Lesen Sie das Interview mit ihm bitte hier!

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Paper on predictive model selection accepted

18.06.2018 -

We are happy to announce that the paper “Prediction-oriented model selection in partial least squares path modeling,” authored by Pratyush N. Sharma (University of Delaware), Galit Shmueli (National Tsing Hua University), Marko Sarstedt (OVGU), Nicholas Danks (National Tsing Hua University), and Soumya Ray (National Tsing Hua University) has been accepted for publication in Decision Sciences. In our paper, we compare the performance of standard PLS-SEM-based model evaluation and model selection criteria derived from Information Theory, in terms of selecting the best predictive model among a cohort of competing models. We use Monte Carlo simulation to study this question under various sample sizes, effect sizes, item loadings, and model setups. Specifically, we explore whether, and when, the in-sample measures such as the model selection criteria can substitute for out-of-sample criteria that require a holdout sample. Such a substitution is advantageous when creating a holdout causes considerable loss of statistical and predictive power due to an overall small sample. Based on our results, we identify a set of criteria that researchers should use when not having the luxury of a holdout sample, and the goal is selecting correctly specified models with low prediction error. We also illustrate the model selection criteria’s practical utility using a well-known corporate reputation model.

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Gastvortrag Carglass

31.05.2018 -

Der Lehrstuhl für Marketing lädt zum Gastvortrag ein:
Am 05.06.2018
um 11:15 Uhr
im Gebäude 26-Hörsaal 1

Zu Gast sein wird Verena Schödel, Head of Advertising von Carglass.

Das Thema ihres Vortrages lautet:
„Das Prinzip Carglass - Konsistente Markenführung mit System“

Weitere Informationen finden Sie hier!

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Letzte Änderung: 09.04.2019 - Ansprechpartner: Webmaster