Aktuelle Publikationen

Sharma, P. N., Shmueli, G., Sarstedt, M., Danks, N., & Ray, S. (2019). Prediction-oriented Model Selection in Partial Least Squares Path Modeling. Decision Sciences, erscheint demnächst. doi: 10.1111/deci.12329 

Rigdon, E. E., Becker, J.-M., & Sarstedt, M. (2019). Factor indeterminacy as metrological uncertainty: Implications for advancing psychological measurement. Multivariate Behavioral Research, erscheint demnächst.

Cheah, J.-H., Sarstedt, M., Ringle, C. M., Ramayah, T., Ting, H. (2019). Convergent validity assessment of formatively measured constructs in PLS-SEM: On using single-item versus multi-item measures in redundancy analyses. International Journal of Contemporary Hospitality Management, erscheint demnächst.

Hair, J.F.; Hult, T.T.M.; Ringle, C.M.; Sarstedt, M.; Thiele, K.O. (2017). Mirror, mirror on the wall: a comparative evaluation of composite-based structural equation modeling methods. Journal of the Academy of Marketing Science, 45(5), 616-632.

Lichters, M.; Bengart, P.; Sarstedt, M.; Vogt, B. (2017). What Really Matters in Attraction Effect Research: When Choices Have Economic Consequences. Marketing Letters, 28(1), 127-138.

Lichters, M.; Brunnlieb, C.; Nave, G.; Sarstedt, M.; Vogt, B. (2016). The Influence of Serotonin Deficiency on Choice Deferral and the Compromise Effect. Journal of Marketing Research, 53(2), 183-198.

Eine Übersicht aller Publikationen finden Sie hier.

Letzte Änderung: 12.12.2018 - Ansprechpartner: Webmaster