Sarstedt to serve as track chair at the 2016 WMC
Together with Prof. Joe Hair (Kennesaw State University), Prof. Sarstedt has been selected to chair the "Marketing Research: Methods, Measures, Analytics and / or Big Data" track at the 19th World Marketing Congress. The annual congress is held by the Academy of Marketing Science, one of the world's largest scholarly marketing organizations. In 2016, the congress will take place July19-23 at the IESEG School of Management in Paris, France. To access the call for papers, click here. Submissions are highly welcome!