Top-cited marketing article

14.11.2016 -  

The article “ A new criterion for assessing discriminant validity in variance-based structural equation modeling,” authored by Jörg Henseler (University of Twente), Christian M. Ringle (Hamburg University of Technology), and Marko Sarstedt (OvGU) and published in 2015 in the Journal of the Academy of Marketing Science has been featured in Shugan’s Top 20 Marketing Meta Journal. Each issue contains the 20 most frequently cited marketing articles from the top-tier marketing journals in a four-year moving window. The current issue lists the article on position 15.

To access the ranking, go to: http://bear.warrington.ufl.edu/centers/mks/

The article can be downloaded from: http://link.springer.com/article/10.1007/s11747-014-0403-8.

Letzte Änderung: 15.11.2016 - Ansprechpartner: Webmaster