Otto-von-Guericke-Universität Magdeburg


Paper accepted

10.10.2017 - The paper of Marcel Lichters, Frauke Kühn and Nina Krey with the title: "The Touchy Issue of Produce in Online Retailing: The Impact of Need for Touch" was accepted for the 2017 Retail and Distribution Symposium of the Society for Marketing Advances (SMA) Conference.
Letzte Änderung: 10.10.2017 - Ansprechpartner: Webmaster