New paper "Examining the Role of Psychological Ownership and Feedback in Customer Empowerment Strategies"

19.10.2016 -  

The paper "Examining the Role of Psychological Ownership and Feedback in Customer Empowerment Strategies" authored by Joe F. Hair (University of South Alabama), Kati Barth (OVGU), Doreen Neubert (OVGU) and Marko Sarstedt (OVGU) has been accepted for publication in the Journal of Creating Values. See more here.

Letzte Änderung: 19.10.2016 - Ansprechpartner: Webmaster