Otto-von-Guericke-Universität Magdeburg

 
 
 
 
 
 
 
 

Latest Thinking Video

11.09.2018 - Check out the newest Latest Thinking video in which Prof. Dr. Marko Sarstedt introduces the Journal of Marketing Research paper on compromise effects, co-authored by Jun. Prof. Marcel Lichters, Dr. Gideon Nave, Dr. Claudia Brunnlieb, and Prof. Dr. Dr. Bodo Vogt:

https://lt.org/publication/how-are-purchasing-decisions-impacted-compromise-effect

Publications Link  http://journals.ama.org/doi/abs/10.1509/jmr.14.0482

 
Letzte Änderung: 11.09.2018 - Ansprechpartner: Webmaster