News: Forschung

New publication on PLS-SEM

30.03.2015 -

The paper titled “Testing Measurement Invariance of Composites Using Partial Least Squares,” has been accepted for publication in International Marketing Review. In the paper, Jörg Henseler (University of Twente, The Netherlands), Christian M. Ringle (Hamburg University of Technology) and Marko Sarstedt (Otto-von-Guericke-University Magdeburg) propose a novel three-step procedure to analyze the measurement invariance of composite models (MICOM) when using variance-based SEM, such as partial least squares path modeling (PLS). Results from a large-scale simulation study and an empirical study provide support for the approach’s suitability to analyze the measurement invariance in PLS applications.

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New publication on context effects

30.03.2015 -

The paper titled “On the Practical Relevance of the Attraction Effect: A Cautionary Note and Guidelines for Context Effect Experiments,” authored by Marcel Lichters, Marko Sarstedt, and Bodo Vogt (all Otto-von-Guericke-University Magdeburg) has been accepted for publication in AMS Review, a premier marketing journal that focuses exclusively on conceptual and theoretical contributions across all sub-discipline areas in the field of marketing. The paper ties in with the recent debate on the robustness and usefulness of context effects, according to which consumers’ preferences shift as a result of the addition of further product options. The paper takes a broader perspective on the issue of the generalizability of research results and introduces a set of background factors, which, if neglected, have adverse consequences for such generalizability. The results of our extensive review of the literature on this topic, published during the last four decades in the top 30 marketing journals, show that context effect studies have routinely neglected these background factors. The paper concludes with guidelines for implementing context effect experiments in future consumer research. These guidelines allow for a more realistic analysis of the attraction effect and related context effects in consumer research.

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Special Issue on Psychological Ownership Released

27.03.2015 -

The Journal of Marketing Theory & Practice has just released the special issue titled “Psychological Ownership: A Concept of Value to the Marketing Field,” edited by Iiro Jussila, Anssi Tarkiainen (both Lappeenranta University of Technology, Finland), Marko Sarstedt (Otto-von-Guericke-Universität Magdeburg, Germany) and Joseph F. Hair (Kennesaw State University, USA). The special issue provides a forum for topical issues that advance the understanding of psychological ownership, which refers to a personal sense of possession an individual holds for a material or immaterial target (i.e., “This is MINE!”). While featuring prominently in the organizational behavior literature, researchers in marketing have only recently started to adopt the psychological ownership construct and associated theory. Against this background, the articles included in the special issue shed light on various aspects of psychological ownership and related concepts, from both a conceptual and an empirical perspective. More information

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